Under The Influence

Wednesday, June 15, 2011

This is the kind of thing that I want to breathe in every single day until it spews out of my ears.

"INFLUENCERS (influencersfilm.com) is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion, and entertainment.

The film attempts to understand the the essence of influence, what makes a person influential without taking a statisical or metric approach."

"INFLUENCERS In-depth Series features Steve Stoute, Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc.) and Fortune 500 companies.

In this episode, Steve Stoute discusses the concept of cool, how new cultural codes are redefining traditional corporation communication. He also talks about creating successful collaborations between Artists and Brands.

Named one of the Fortune's 40 under 40 list and inducted into the American Advertising Hall of Achievement (2009), Steve Stoute is one of today's most influential forces in entertainment marketing.

His client roster includes companies such as Samsung, State Farm, Mc Donald's, Target, Wrigley's, HP, P&G and artists such as Lady Gaga and Rihanna (management)."

How can you not watch these and not have your eyes sparkle and heart skip a few beats?


Float On


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